Tell Me A Story
Chris Pappas from the Everyday Visuals wrote an interesting blog about people wanting to know the "story" behind bands. "What could our story be?" he asks. "We, in the Visuals, try so hard not to fall into that trap - but if it costs us new potential fans, then what is the point of being stubborn...why not give them a story?" This, obviously, got me thinking about the issue of art & artists. For as long as there has been art, people have been interested in the artists. The first caveman to rhythmically smack rocks together, the painter(s) responsible for the cave of Lascaux, that blind bearded guy who babbled/wrote The Odyssey; I'm sure they were all discussed in a non-artistic context. "You know that guy who was bangin' those rocks last night?" a fellow caveman probably said. "Lived with him at Cave College. Majored in Mammoth Clubbing. Nice guy. Real talented."
We want to know about the artists who serve as channels for this abstract notion of music. As Mr. Pappas points out in another posting, "they [listeners] want the experience of experiencing things THROUGH you, the artist. They don't want you to talk about their lives - they want you to talk about your life, and when it happens to shadow what they are going through, that's when the connection with the artist is made." Sometimes this connection occurs without any prior knowledge of the artist; you hear a song and it resonates with you in a deeply profound manner. This is perhaps the ideal situation, one in which the art stands on its own and functions as a unique force. Yet more often than not, people who hear a great tune or album will want to know more about the band or musician. The music is what draws us in initially but being the inquisitive monkey descendants that we are, we want to know more.
The question that arises is what happens when this process is inverted (ie. when the story of the band outweighs the music itself). I actually think that in this day and age, we almost uniformly hear about a band before we ever actually hear them. It's the product of living in a technologically advanced and media savvy era. Rarely do I go to a concert without knowing something about the bands playing (where they're from, who they're friends with, even the layout of their MySpace... all indicators in some way). I suppose there's nothing wrong with this although it does minimize the chance of ever discovering new music in the purest sense of the experience.
Having a story (no matter how mundane) is a given. What's worth considering, then, is the difference between being a band with a story and a band with a gimmick. The former is organic and unavoidable while the latter is generally contrived and a conscious decision on the part of a group or artist. Clearly there are some gray areas in this paradigm (bonus points to me for using the pseudo-intellectual powerhouse word "paradigm") but it's nevertheless a worthwhile distinction to make. I think there may be some cases where a band's story dictates their music/style which may lead to one artistic element of their persona becoming a calling card of sorts. But when a band (from the outset) trades exclusively on a gimmick, it seems disingenuous, especially because this gimmickry is usually a supplement for quality, creativity, or originality. If your band plays mediocre garage rock and you dress up like wounded Civil War soldiers, it doesn't change the fact that you're playing mediocre garage rock. The same would be true if you were wearing smoke-emitting neon sombreros, playing four-neck guitars, or sporting a fire-swallowing lead singer.
"But wait," you say. "Isn't rock and roll supposed to be a spectacle? Isn't it supposed to be an outrageous show, a veritable psychedelic trip of fantastic visuals and sonic madness?" The short answer is yes. Rock and roll, as a culture and a music, has always been a visceral art form. Elvis' initial success was as much product of his swingin' hips as it was the result of his toned-down blues covers (also, he was an easily marketed honky). Every band chooses an image and brings it to life on stage. Even not choosing an image is a calculated choice of image: hello Pavement. A band's image, like a story, is a given. People will see you, whether it's live or in press pics or online.
Ultimately the defining measure in this discussion is the autonomy of the music. Many years ago, I heard a raw, bluesy, rock song on the radio; the guitars sounded rough and real, the drums simple and heavy, the vocals yowled and sincere. Unlike the rest of the overproduced modern rock I generally heard on this station, this song sounded real. The band was the White Stripes and I liked them, before I knew they were a two-piece ex-couple who wore exclusively white and red. The music hooked me and their story and image were secondary discoveries. Peppermint outfits and cutesy tales don't make great bands. Great music makes great bands. There's a story.
TBL
We want to know about the artists who serve as channels for this abstract notion of music. As Mr. Pappas points out in another posting, "they [listeners] want the experience of experiencing things THROUGH you, the artist. They don't want you to talk about their lives - they want you to talk about your life, and when it happens to shadow what they are going through, that's when the connection with the artist is made." Sometimes this connection occurs without any prior knowledge of the artist; you hear a song and it resonates with you in a deeply profound manner. This is perhaps the ideal situation, one in which the art stands on its own and functions as a unique force. Yet more often than not, people who hear a great tune or album will want to know more about the band or musician. The music is what draws us in initially but being the inquisitive monkey descendants that we are, we want to know more.
The question that arises is what happens when this process is inverted (ie. when the story of the band outweighs the music itself). I actually think that in this day and age, we almost uniformly hear about a band before we ever actually hear them. It's the product of living in a technologically advanced and media savvy era. Rarely do I go to a concert without knowing something about the bands playing (where they're from, who they're friends with, even the layout of their MySpace... all indicators in some way). I suppose there's nothing wrong with this although it does minimize the chance of ever discovering new music in the purest sense of the experience.
Having a story (no matter how mundane) is a given. What's worth considering, then, is the difference between being a band with a story and a band with a gimmick. The former is organic and unavoidable while the latter is generally contrived and a conscious decision on the part of a group or artist. Clearly there are some gray areas in this paradigm (bonus points to me for using the pseudo-intellectual powerhouse word "paradigm") but it's nevertheless a worthwhile distinction to make. I think there may be some cases where a band's story dictates their music/style which may lead to one artistic element of their persona becoming a calling card of sorts. But when a band (from the outset) trades exclusively on a gimmick, it seems disingenuous, especially because this gimmickry is usually a supplement for quality, creativity, or originality. If your band plays mediocre garage rock and you dress up like wounded Civil War soldiers, it doesn't change the fact that you're playing mediocre garage rock. The same would be true if you were wearing smoke-emitting neon sombreros, playing four-neck guitars, or sporting a fire-swallowing lead singer.
"But wait," you say. "Isn't rock and roll supposed to be a spectacle? Isn't it supposed to be an outrageous show, a veritable psychedelic trip of fantastic visuals and sonic madness?" The short answer is yes. Rock and roll, as a culture and a music, has always been a visceral art form. Elvis' initial success was as much product of his swingin' hips as it was the result of his toned-down blues covers (also, he was an easily marketed honky). Every band chooses an image and brings it to life on stage. Even not choosing an image is a calculated choice of image: hello Pavement. A band's image, like a story, is a given. People will see you, whether it's live or in press pics or online.
Ultimately the defining measure in this discussion is the autonomy of the music. Many years ago, I heard a raw, bluesy, rock song on the radio; the guitars sounded rough and real, the drums simple and heavy, the vocals yowled and sincere. Unlike the rest of the overproduced modern rock I generally heard on this station, this song sounded real. The band was the White Stripes and I liked them, before I knew they were a two-piece ex-couple who wore exclusively white and red. The music hooked me and their story and image were secondary discoveries. Peppermint outfits and cutesy tales don't make great bands. Great music makes great bands. There's a story.
TBL
